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Denise Lee Yohn
- Female
- San Diego, CA
- United States
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Denise Lee Yohn's Page
Latest Activity
The recent uptick in M&A activity raises questions about how best to manage the brands involved in M&A transactions.
To date, brand strategy has often been overlooked in M&As (recent research revealed that corporate brand strategy was a low or mode…
Profile Information
- First Name
- Denise
- Last Name
- Yohn
- Job Title
- President/Consulting Partner
- Company
- Denise Lee Yohn, Inc.
- Type of Business
- Service provider
- Transaction Size "Sweet Spot" (USD)
- Not applicable
- City
- San Diego
- State
- CA
- Country
- USA
- About Me (Company description, Biography, Services I provide):
- denise lee yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 20 years. World-class brands including Sony, Frito-Lay, Burger King, and Nautica have called on Denise, an established speaker, author, and consulting partner.
- Network with Me (Types of transactions I seek, Professionals I like to be referred):
- brand strategies for M&A optimization
Denise Lee Yohn's Blog
Brand Strategies for M&A Optimization
The recent uptick in M&A activity raises questions about how best to manage the brands involved in M&A transactions.
To date, brand strategy has often been overlooked in M&As (recent research revealed that corporate brand strategy was a low or moderate priority consideration during negotiations in two-thirds of 200+ recent deals) – but one need to look no further than the branding mishaps of AT&T/Cingular’s back-and-forth a few years ago or the current cumbersome and confusing B… Continue
To date, brand strategy has often been overlooked in M&As (recent research revealed that corporate brand strategy was a low or moderate priority consideration during negotiations in two-thirds of 200+ recent deals) – but one need to look no further than the branding mishaps of AT&T/Cingular’s back-and-forth a few years ago or the current cumbersome and confusing B… Continue
Posted on January 26, 2010 at 10:58pm —
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