Brand Strategies for M&A Optimization
The recent uptick in M&A activity raises questions about how best to manage the brands involved in M&A transactions.
To date, brand strategy has often been overlooked in M&As (recent research revealed that corporate brand strategy was a low or moderate priority consideration during negotiations in two-thirds of 200+ recent deals) – but one need to look no further than the branding mishaps of AT&T/Cingular’s back-and-forth a few years ago or the current cumbersome and confusing Bank of America/Merrill Lynch set-up to recognize that brand decision-making can impact the success of M&A deals.
Brand Strategies for M&A Optimization outlines a framework to help business leaders select the right brand option.
Contact Denise Lee Yohn (mail AT deniseleeyohn DOT com) for more insights and information about the integration of brands and business strategy.
To date, brand strategy has often been overlooked in M&As (recent research revealed that corporate brand strategy was a low or moderate priority consideration during negotiations in two-thirds of 200+ recent deals) – but one need to look no further than the branding mishaps of AT&T/Cingular’s back-and-forth a few years ago or the current cumbersome and confusing Bank of America/Merrill Lynch set-up to recognize that brand decision-making can impact the success of M&A deals.
Brand Strategies for M&A Optimization outlines a framework to help business leaders select the right brand option.
Contact Denise Lee Yohn (mail AT deniseleeyohn DOT com) for more insights and information about the integration of brands and business strategy.
Tags: Denise, Lee, M&A, Yohn, brand, branding, brands, strategies
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